Market entry with artistic ambition
Dr. Schumacher GmbH, Malsfeld, Germany
Development of new, young target groups for disinfection/hygiene
Trade fair presentation and creative campaign
Awareness among tattoo artists and the specialised trade, establishment of the customer as a partner in infection control, positioning of hygiene and disinfection products in the high-quality segment.
„Our exhibition stand was really super - very modern, young and fresh and tailored exactly to the target group. Our marketing materials are coherent, informative and also perfectly aligned with the target groups. Especially the folder with the 5 tips for studio customers is very innovative, you certainly won't find anything like it with any of our competitors. The promo pack for studio owners is at least as innovative and unique, and its presentation was 100% in keeping with the trade fair theme of "sustainability".“
Head of Sales Team South/Team East, D&H Brand National, Dr. Schumacher GmbH
The market entry into the tattoo industry of the disinfection and hygiene specialist Dr. Schumacher GmbH required a completely new target group approach. Instead of the classic brand appearance, SCICOM developed an attention-grabbing concept that reflects the artistic aspirations of the scene.
The approach was realised with the help of a popular testimonial from the tattoo scene. The focus of the concept: a vivid lively customer experience with practical information on the topic of infection prevention. For this purpose, all touchpoints, including exhibition trade fair walls, customer folders, promo pack and as well as Facebook and Instagram posts were harmoniously orchestrated with each other.