Market entry with artistic ambition
Client
Dr. Schumacher GmbH, Malsfeld, Germany
Task
Development of new, young target groups for disinfection/hygiene
Discipline
Trade fair presentation and creative campaign
Indication
Tattoo industry
Customer benefits
Awareness among tattoo artists and the specialised trade, establishment of the customer as a partner in infection control, positioning of hygiene and disinfection products in the high-quality segment.
„Our exhibition stand was really super - very modern, young and fresh and tailored exactly to the target group. Our marketing materials are coherent, informative and also perfectly aligned with the target groups. Especially the folder with the 5 tips for studio customers is very innovative, you certainly won't find anything like it with any of our competitors. The promo pack for studio owners is at least as innovative and unique, and its presentation was 100% in keeping with the trade fair theme of "sustainability".“
Uschi Wichmann
Head of Sales Team South/Team East, D&H Brand National, Dr. Schumacher GmbH