Expert communication B2B and B2C
We research and evaluate scientific publications and identify the topics that are relevant to our clients and their target groups. Our evidence-based storytelling combines complex, scientific content with brand-strategic goals. And weWe do this along the customer journey with the appropriate formats in each case. So that Hence specialist expert communication not only creates knowledge, but also wins customers.
Research and evaluation
of scientific publications
of relevant topics and media
of evidence-based stories
in different content formats and with journalistic expertise
Sales support / creative campaigns
From "door openers" to choreographed campaigns, we support sales in marketing complex products and services. We combine scientific backgrounds and sales arguments into a stringent story. In doing so, we bundle digital appearances, classic folders, advertisements, videos and apps into an attention-grabbing campaign with maximum reach. At the same time, we prepare the sales team for a successful sales process with training, e-learning and argumentation guides.
Channel and target group specific sales campaigns
Strategic consulting and communication along the entire launch process
Development of the creative consistent Idea for a successful brand management
Efficient sales support with accompanying materials and review processes
Science /Applied Science; Physicians / Patients
We are experienced journalists, designers and magazine makers. That's why we know which concepts and contents really reach our customers' target groups. Our web portals for experts score with relevant, current topics and fresh ideas.
Strategic conception and implementation of high-reach web portals, e.g. for HCP, infection prevention specialists , patients, medical device users
Research and identification of relevant, current topics
Development of editorial structures
Versatile content formats: Online portals, advertorials, podcasts, technical articles, press events, e-learnings, apps, videos
Strategic communication consulting
With critical analysis and a customer-centric mindset, we uncover new potential - for corporate positioning based on facts, credibility and consistent customer experience. To achieve this, we develop consistent communication strategies that position our clients as thought leaders in their market.
Establishment of a customer- centered mindset
Critical analysis of the status quo and identification of potentials
Strategic occupation of topics - building thought-leadership positioning
Development of strategic communication plans for different channels and target groups
Design and creation
Business as unusual: With new, emotional design concepts, many years of experience and technical know-how, we develop visual brand identities that inspire your target groups. Care and high quality standards create holistic and sustainable brand designs from the corporate brand to print, web and app design to packaging.
Visual brand experiences along the customer journey and relevant touchpoints.
Building, developing and visually managing corporate brands, from thought leadership to employer branding.
Integrated visual communication concepts from the Big/Long Idea to the POS.