Sales campaign medical products
Dr. Schumacher GmbH, Malsfeld
Launch of products in need of explanation for instrument reprocessing, customer acquisition
Campaign strategy, design & layout, content, PR, print, online, trade fair presence
Medical devices, infection prevention
Acquisition of new customers, increase in brand awareness, perception of the company as a solution provider and know-how povider.
„The use of instrument cleaners for reprocessing medical devices is complex and requires explanation. SCICOM succeeds in picking up the customers in their topic through creative ideas, a compact narrative, clear design and emotional appeal- with professional competence that is convincing. I notice time and again in the discussions that the customers feel understood and that the messages get through. It is a pleasure to work with these documents and we achieve great results.“
Head of Key Account Management Healthcare, Dr. Schumacher GmbH, Malsfeld
The sales campaign for the introduction of innovative instrument cleaners focuses on the needs of the users and their wishes. The slogans "Here comes the relief" and "Here comes the shine" refer on the one hand to the product benefits, but also meet the employees' wishes for more time, work relief and appreciation.
The product benefits are backed up with scientific background information. Step-by-step instructions ensure easy use in everyday clinical practice.