Sales campaign medical products

Dr. Schumacher GmbH, Malsfeld

Launch of products in need of explanation for instrument reprocessing, customer acquisition

Campaign strategy, design & layout, content, PR, print, online, trade fair presence

Medical devices, infection prevention

Customer benefits

Acquisition of new customers, increase in brand awareness, perception of the company as a solution provider and know-how povider.

„The use of instrument cleaners for reprocessing medical devices is complex and requires explanation. SCICOM succeeds in picking up the customers in their topic through creative ideas, a compact narrative, clear design and emotional appeal- with professional competence that is convincing. I notice time and again in the discussions that the customers feel understood and that the messages get through. It is a pleasure to work with these documents and we achieve great results.“

Anne-Kathrin Bürgel
Head of Key Account Management Healthcare, Dr. Schumacher GmbH, Malsfeld

The sales campaign for the introduction of innovative instrument cleaners focuses on the needs of the users and their wishes. The slogans "Here comes the relief" and "Here comes the shine" refer on the one hand to the product benefits, but also meet the employees' wishes for more time, work relief and appreciation.

The product benefits are backed up with scientific background information. Step-by-step instructions ensure easy use in everyday clinical practice.

We think along and ahead