Sales campaign medical products
Client
Dr. Schumacher GmbH, Malsfeld
Task
Launch of products in need of explanation for instrument reprocessing, customer acquisition
Discipline
Campaign strategy, design & layout, content, PR, print, online, trade fair presence
Indication
Medical devices, infection prevention
Customer benefits
Acquisition of new customers, increase in brand awareness, perception of the company as a solution provider and know-how povider.
„The use of instrument cleaners for reprocessing medical devices is complex and requires explanation. SCICOM succeeds in picking up the customers in their topic through creative ideas, a compact narrative, clear design and emotional appeal- with professional competence that is convincing. I notice time and again in the discussions that the customers feel understood and that the messages get through. It is a pleasure to work with these documents and we achieve great results.“
Anne-Kathrin Bürgel
Head of Key Account Management Healthcare, Dr. Schumacher GmbH, Malsfeld
